Back Office

#4 — Go With the Flow

Back Office #4 covers animated graphic design in the broadest sense, from animated GIFs, through television credits, to procedural animations and kinetic identities. It addresses the omnipresence of screens, both in domestic (tablets, smartphones, etc.) and public spaces (advertising or information screens), which forces graphic designers to expand their approach by integrating the unique qualities of each medium. With this increasing diversity of media, the notion of visual identity is shifting and movement is becoming a mandatory part of the design process. What is the incidence of the animated paradigm on design? Could animation be considered differently than a declination or an adjuvant, and thus become a methodology to generate new forms and overcome—finally—the sterile competition between print and digital?